Your Business Marketing Plan

Downloads

• Volume 2. Thirteen Month Marketing Checklist
• Volume 1. Thirteen Month Marketing Checklist
• FREE Marketing Action Plan

The first step in creating a custom-written, one-page Marketing Action Plan is to review your existing marketing programs. We then determine where Marketing Xperience can have the greatest impact on your sales results.

We evaluate and recommend action tactics that are proven to generate leads and raise brand awareness. These action items are used in combination over time for maximum impact to fit within your marketing budget:

Advertising, Business Cards, Chambers of Commerce, Charitable Events, Current Customers, Customer Surveying, Database Management, Direct Mail, Event Marketing Programs, Key Account Gift Program, Leave Behind Literature, Motivational & Productivity Programs, Networking, Newsletters, One-on-One PowerPoint^TM Presentations, Promotional Product Giveaways, Publicity, Public Speaking, Referral Marketing, Sales Team, Sales Letters, Sales Message, Targeted Databases, Testimonials, Trade Associations, Trade Shows, Training, Vendor Tie-In Programs, Web Marketing, Writing & distributing white papers, writing & gaining placement of articles to establish your firm as an expert in the field.

This Marketing Action Plan is reviewed on a quarterly basis with management to confirm the progress and prioritization of each tactic. Specific timelines, milestones, and division of responsibility are kept current and are communicated to the marketing team.  We leave no stone unturned in evaluating the best action plan for your business!

Your marketing plan should be designed to help you answer the following questions:

1. How do I find time to market while I am managing daily operations?
2. How do I research my target market?
3. Who is my potential customer?
4. How do I find out who my competitors are?
5. How do I keep my marketing message in front of my prospects?
6. How do I make myself stand out at trade shows?
7. How do I choose and register a domain name?
8. What is the criteria for developing a marketing tag line?
9. I need a logo. Where do I begin?
10. Where do I find a media list for my local publications?
11. What trade journals should I target and how do I research them?
12. What is pay per click?
13. Where can I find help for signing up for social networking sites such as LinkdIn and Twitter?
14. How will social networking help me with marketing my business?
15. What is the difference between marketing a service business and marketing a product?