Corporate Marketing Communications

Corporate marketing communications include what comes to mind first-brochures, business cards, newsletters, enewsletters, advertisements, press releases, and trade show displays. Yet, there is much more to corporate communications used in your business on a daily basis.

Have you called in to your office from an outside line?  How are you greeted? If there is room for improvement in the tone and word choice used by the person answering the phone, look at what steps you can take to create a consistent message.  A brief training session can smooth out this first contact an existing or potential customer has with your company.  Review your Marketing Action Plan with your team and reinforce how important each incoming phone call is to achieving your goals.  Tone, content, and attitude begin with the telephone.

Email corporate communication is also another area to review.  The tone of an email can easily be misinterpreted by the recipient.  Spot check outgoing emails which align with your goals.

Professionally written sales letters are a personal and cost-effective marketing communication tool.  Also, consider adding hand-written thank you notes which only need to be a short sentence long to communicate your appreciation for an order or a referral.

A customer survey as part of your email communications can complete your marketing communications by confirming that your plan is on track and understood by your target market.