Publicity and Public Relations - PR

Related Terms

These terms are usually related to Publicity and Public Relations - PR:

• marketing publicity
• publicity photos
• publicity agency
• advertising publicity
• publicity campaign
• media publicity
• good publicity
• publicity service
• company publicity
• publicity pr
• publicity how to
• publicity services
• publicity business
• web publicity
• publicity pictures
• internet publicity
• online publicity
• advertising and publicity
• publicity firm
• publicity release
• publicity material
• get publicity
• publicity agencies
• publicity firms
• publicity blog
• website publicity
• publicity works
• publicity video
• product publicity
• national publicity
• publicity information

WHEN TO HIRE A PRO?

• When you find it difficult to promote your own business.
• When an outside view is valuable.
• When you have time constraints.
• If you need professional assistance, please complete the Marketing Xperience Request for Marketing Information.

Real World Publicity Tips:

1. Get free publicity for your product or service
2. Position yourself as an expert by speaking to groups, writing in local media and trade publications.
3. Develop a relationship with a reporter who covers your area of expertise.
4. Tie in your area of expertise with current news.  For example, if you are a financial advisor, call the reporter who is responsible for that area of reporting in your local media and let him or her know that you have information that would be valuable to them as a follow up to a story they may have done on the downturn in investments in the current economic climate.

How to become an expert in your field

Chambers of Commerce or local associations are always looking for speakers who can make presentations of interest to their members. Contact your local chamber offices or organizations who would benefit from your expertise to  offer your services as a presenter at a future meeting.

Your local small business newspaper accepts articles from experts in their field.  If you are an accountant or attorney who is well versed on newsworthy topics, contact the Editor and offer to write an article. The media relies on experts for information.  A well written, informative article will gain recognition and publicity for you and your services.
Write an e-book or a white paper and make it available on your website for potential customers to download.  White papers are the perfect venue to show how much you know about your industry and are educational vehicles to let potential customers know that you are an expert on a particular topic.

If you are not a writer, hire a copywriter or a PR firm to write your article or speech. You can also hire a PR firm to pitch you to potential organizations. 

Make a DVD or CD to give out at your presentations.  You can also send these out to your local radio and TV stations to offer your services as a guest on a local talk show.

What's in it for me when hiring Marketing Xperience?

• Speaking engagements, talk show appearances and newspaper interviews are excellent tools for publicity and referrals. 
   
• Some Associations will invite the media to attend their events.  If the media attends an event at which you are the featured speaker, you can be sure you will quickly gain publicity.