Business Cards - Get the most out of printing and designing them

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WHEN TO HIRE A PRO?

• When you have a new logo, website, or updated sales message that needs to be added to your business card.
• When you are updating your complete stationery package.
• If you need professional assistance, please complete the Marketing Xperience Request for Marketing Information.

Real World Marketing Tips

1. Your business card can be your best marketing tool.  For just a few dollars, you can communicate your contact information, your selling proposition or slogan, and your web address. 
2. Make certain your business cards follow the format of your business brochure, website design, or newsletter…answering for the visitor “What’s in it for me?”

Business Cards

The Marketing Xperience team of graphic designers live by the number one rule…produce business cards that are memorable, informative and designed to a standard size which fits into your potential customers wallet, rolodex filing system, or business card scanner.  Creativity for your business card is not limited by size however.  Choose a color that suits both your personality, your industry and your corporate logo design.  You have options in paper weight, paper finish, and custom die cuts to produce a unique business card that remains a standard size.

Be creative when seeking opportunities to hand out or exchange your business card.  Events, trade shows, bulletin boards, and even your restaurant server can be excellent places to share the message on your business card.

Business card etiquette is simple, especially when networking with other business professionals.  Before you hand someone a business card first ask for their business card. Then, ask about their business and ask specifically what they would consider a good referral i.e.-a start-up business may be a good referral for a marketing consultant, a manufacturer who recently moved may be a good candidate for an electrical contractor, or a print broker may be a good referral for a graphic designer.  Use the back of their business card to record their response.

Now, you have a reason to drop them an email, send an enewsletter, or a pre-printed note stating that you understand their business and will look out for referrals for their business.  Always give a referral before expecting to receive a referral.  In the end, referrals will come back to you. We call this process “filling the pipeline”.  One of the biggest challenges is keeping a steady stream of potential customers.  Let your business card act as your silent salesman.