Printing and Custom Printing

Related Terms

These terms are usually related to Printing and Custom Printing:

• printing press
• digital printing
• printing services
• commercial printing
• business printing
• card printing
• printing company
• printing service
• printing companies
• custom printing
• brochure printing
• printer printing
• digital print
• offset printing
• business card printing
• flyer printing
• printing postcard
• print business cards
• envelope printing
• full color printing
• printing graphics
• printing labels
• catalog printing
• graphic printing
• printing business cards
• banner printing
• quality printing
• booklet printing
• print business card
• 4 color printing
• discount printing
• letterhead printing
• printing envelopes
• printing postcards
• printing prices
• print postcards
• brochures printing
• 2 color printing
• short run printing
• four color printing
• digital printing services
• direct mail printing
• outsource printing
• print brokers
• custom printing

WHEN TO HIRE A PRO?

• When you are not certain that you are getting the most favorable pricing on your printing projects.
• When you are updating your complete stationery package and are looking for custom printing with a volume price.
• When the quality of the printed projects have been a disappointment.
• If you need professional assistance, please complete the Marketing Xperience Request for Marketing Information.

Real World Marketing Tips

1. Printing your graphic project on a traditional offset printing press is most cost-effective when you order the highest quantity you can afford to run at one time.  The expense for the commercial printer is not the paper (number of pages printed), but in the set up and maintenance of the high speed printing equipment.  Paper is the least cost in the bid estimate you receive from the printer.
2. Many commercial printers have invested in digital commercial press equipment.  With a digital press, small runs (quantities of 10-1,000) can be cost effective.  Use this service when you have a special project where you need a pamphlet printed for a small tradeshow, for a sales meeting with few key executives, or to sample a brochure prior to running on an offset press.

Custom Printing Services

Commercial printers will vary in the cost quoted for each particular project.  The factors affecting the cost estimates include the type of printing equipment in their operation , the number of large customers they already serve on a regular basis (they may be less hungry for your business), the type of “house paper” they stock regularly, and the profit margins the ownership requires for each print project. The “house paper” is the paper they purchase by the pallet or carload.

Additional costs to expect with the custom printed project includes pre-press costs (preparing and adjusting the digital files your designer supplied the printer),  shipping, and taxes.