Logo Design

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WHEN TO HIRE A PRO?

• When creating a new image for your product, service, or company is critical to your marketing campaign.
• When internal sales and marketing professionals have opinions on a new logo, but lack the expertise to create a logo.
• When thinking outside the box to change an existing brand is critical to a relaunch.
• When you want the vector file and all other file formats for future use.
• If you need professional assistance, please complete the Marketing Xperience Request for Marketing Information.

Real World Marketing Tips

1. Plan to take time to select the final custom logo.  This logo will be woven into all aspects of your corporate marketing communications, business cards, enewsletter, website, and your social media such as your Facebook page.
2. Before you begin the design  process, spend time on the web finding logos that appeal to you and your marketing team.  Logo Design Just $149
3. Present your preferred designs to the graphic artist and ask for several options. 
4. Survey trusted customers, business associates, and key employees before making your final selection. Ask for the final logo in multiple file types as you may need it low resolution for the web and high resolution for a tradeshow backdrop or billboard.

Logo Design

Logos are a representation of your company as an instantly read message.  When you see a major brand logo you may get hungry, want to take a trip to a fantasy land, or even get really thirsty during a baseball game!  Logos that evoke these emotions use color, white space, and an easy to read font to catch and keep your attention.  Remember, this effect has to happen in a split second.  With all of the images we are exposed to on a daily basis your logo needs to be your corporate communications beacon. Just like what Simon Cowell might say to a contestant, “that performance will be forgotten tomorrow”.  Your logo needs to be memorable.

Repetition is the key to building the recognition of your logo.  Use your logo on promotional products, all graphic designs, advertising, and tradeshow booth displays.  Again, be certain your marketing team has a passion for the logo before making the final approval as you will have this image to bring in new business and for your publicity programs.

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