Integrated Digital Marketing

Integrated Digital Marketing is best defined as the challenge of keeping up with the latest in marketing communication techologies and then tying in your corporate marketing message.

Integrating e-mail newsletters, internet advertising, multimedia, pay-per-click programs, social media, website optimization, web design, and marketing online budgets requires a coordinated effort.  Press releases are now considered part of digital marketing as they are posted on internet sites for editors and writers to review and consider for publication.

List your initiatives and plan to meet with your in-house management team regularly to review the myriad of opportunities from trade associations, customers, and through enewsletters you subscribe to from your industry.