E-mail Marketing

Related Terms

These terms are usually related to E-mail Marketing:

• e mail marketing
• email marketing software
• email campaign
• email blast
• emarketing
• email advertising
• email newsletters
• email marketing list
• vertical response
• opt marketing
• email campaigns
• newsletter marketing
• direct email marketing
• opt email marketing
• internet marketing email
• opt in email marketing
• targeted email
• email marketing services
• email marketing campaign
• email broadcast
• best email service
• email marketing service
• email marketing solutions
• marketing email lists
• email best practices
• email list management
• best email marketing
• targeted email marketing
• permission email marketing
• email marketing solution
• web traffic marketing
• opt email lists

WHEN TO HIRE A PRO?

• When creating original, interesting copywriting for your enewsletter is more time-consuming than your team can handle.
• When you recognize the value of a professionally written and distributed email campaign.
• When educating existing customers about additional services or products with graphics and sell copy will net additional revenue.
• When existing customers can provide a referral easily with a link in the enewsletter.  
• If you need professional assistance, please complete the Marketing Xperience Request for Marketing Information.

Real World Marketing Tips

Email newsletter
Although it is tempting to communicate via email or through an email service provider more than once a month try to pace your email newsletters to a maximum of twice a month. Once a month is the preferred enewsletter distribution frequency.  
Send enewsletters weekly only if you have new information that would be best sent out as a series, allowing the recipient time to absorb the message one week at a time. Enewsletter templates (Template Zone) are an excellent shortcut in creating attractive email messages.

Use plenty of hyperlinks from your enewsletter back to your website .  The use of these hyperlinks will subtly train your customers where to go for information on your site including current news & events.
Use your email marketing service to assist you in creating and tracking surveys , for RSS feeds , and for multichannel emarketing . This is another effective form of digital marketing.

E mail marketing

Email marketing (commonly termed-email blast) was confirmed in a recent Forrester Research of over 300 companies as one of the very best marketing initiatives to build a brand over time.  Emarketing is particularly effective when a series of newsletter topics are determined in advance.  It is less effective to begin an enewsletter campaign and then suddenly stop delivery of the enewsletter.  The best approach is to plan several enewsletters in advance which are sent on a regular basis with a response tracking system.

A simple methodology for achieving consistency is to select a date for delivery that is the same each month, assign a topic to each of the next 12 months, and then assign one person responsible for the content and graphic images for that enewsletter. We recommend the best email delivery system because they actively promote our philosophy of exclusively using permission based email lists.
Do-It-Yourself Email Marketing
Set up an email account and try this for yourself.

Email Service (Permission Based)

An email list are most effective when they are permission based.  For business to business email marketing, we recommend building your own permission based email lists. Bulk email can have a bad connotation, often equated to spam.  Permission based email lists are compiled in several ways:

• Request the email addresses of your current customers prior to enlisting email services.
• Collect email addresses at tradeshow events by having a booth prize requiring contact information or by simply asking for the information.
• A retail operation such as a restaurant can build their permission based list with forms at the tables and through their website with online sign-up forms to set up email accounts for enewsletter subscriptions.
• Offer a subscription to your enewsletter informative series with an online registration from your home page.  These are available through your email service distribution provider.  Begin e mail marketing when specific branding goals are in focus and after you have sketched out the first few months topics.