Social Media

Downloads

• Consistency is key to content marketing

Social Media via Facebook, LinkedIn and Twitter can be an integral part of digital marketing.  Finding applications where these are effective for building your business is best accomplished by tracking competitors and large corporations on these sites.  How do they handle the information they present in social media sites-personal, formal, with multiple hyperlinks back to specific pages of their site, with sidebar advertising?  Studying this will assist you in planning your social media strategy.

Effective applications include:

• Introducing a new product
• Notifying winners of a corporate contest
• Publishing tradeshow participation
• Featuring a recent award

Social Media for business is an opportunity worth exploring but direct sales results are more challenging to quantify.