Marketing Strategies

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• Commercial Electrical Contractor Case Study
• Industrial Air Compressor Manufacturer Case Study
• Metal Recycler Case Study
• FREE White Paper Direct Mail

Traditional Marketing Strategies are geared for Lead Generation. 

Direct Mail has been a marketing tactic of choice for manufacturers, retailers and service businesses from the earliest catalog mailed for our Christmas wish list.  As the cost of postage has escalated, the need for a highly specialized mailing list has become necessary. 

The most common comment we hear is "we tried direct mail and it did not work".  When we ask the frequency of the direct mail campaign it is generally answered as one or two times.  Marketing Xperience follows the "Seven Touch Rule".  A buying decision is made after the "sixth to seventh touch".  A  "touch" is defined as a direct mail piece such as a brochure, sales letter or postcard; a telephone call; a sales call; an email contact; a group presentation at a trade show ; a trade ad or through an introduction at a business meeting. 

Budgeting for several pieces of direct mail with a continuous theme to the same database is considered the most effective.