Lead Generation and Sales Leads

Downloads

• 8 Ways to Stretch Your Marketing Budget to Generate Leads
• How to Gain Referrals for Future Business Opportunities

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WHEN TO HIRE A PRO?

• When day-to-operations prevent you from being consistent in delivering communications.
• When your annual sales goals are not on pace to be met.
• When the message needs to be more consistent to a larger number of potential customers.
• If you need professional assistance, please complete the Marketing Xperience Request for Marketing Information.

Real World Marketing Tips

1. Never stop filling your pipeline for future customers…even if it is just a simple monthly enewsletter with one tip of the month from you.  Remember, it is all about being top of mind so "when the offer matches the need" you will make a sale.  Although a potential client does not need your service or product now, the situation could change at any time if they become dissatisfied with their current supplier. The more consistently you are in front of your target customers, the better chance you have of gaining a new customer.
2. Referrals are one of the very best business lead generation tools.  Don't forget to keep your business associates "educated" about your range of services and products.  People buy from people "they know, like, and trust".  So…arm your referral sources with your video, brochure, web address, and contact information (purchase your domain name with a .tel extension and anyone can reach you from a mobile device.  This is a fast way to have existing customers and new customers reach you.  Think of it as your own yellow pages.  This is not a website, but a contact listing online that is available from any internet connected device including mobile phones).  Try www.marketingxp.tel to see how it works.

Business To Business Lead Generation

Approach marketing to another business in the same manner that you would prefer to be sold a product or service.  Follow the golden rule-treat others as you would like to be treated. Keep your business development tactics to the basics…Educate the prospect on your product or service, clearly state the compelling advantages, engage the prospect with questions to confirm understanding & acceptance, ask for the sale (more than once in more than one way if necessary.  We call it to be the point of being "pleasantly persistent"), close the sale, and then deliver on your promises to ensure a life-long customer relationship.

When you hone your corporate message as you personally develop new business, be certain that this perfected sales pitch is used by each employee.  This corporate message needs to be consistently delivered on your business website, in your corporate communications, and your direct marketing program.

When seeking new customers, find your "sweet spot"-those specific types of customers where you have profitable relationships.  Then, correlate the SIC (Standard Industry Classification) for this type of customer and purchase a list of matching companies.  The Standard Industry Classification is available on the OHSA.gov website. For example, Marketing Xperience completes marketing programs for manufacturers of conveyors. The SIC Code for manufacturers of conveyors is:  Industry Group 353: Construction, Mining, And Materials Handling ,3535 Conveyors and Conveying Equipment.  For our business development plan we will purchase a list of SIC Code 3535, based in the Midwest, with sales volumes from $10-$25 Million. (We narrow the list of SIC Code 3535 by geography and sales volume to keep our potential customer list to several hundred names which is manageable for our marketing consulting practice).