Postcard Mailers

Related Terms

These terms are usually related to Postcard Mailers:

• postcard size
• design postcard
• postcard mailing
• business postcards
• custom postcards
• postcards online
• postcards com
• business postcard
• postcards direct
• postcard printers
• direct mail postcards
• direct mail postcard
• full color postcards
• mailing postcards
• postcard company
• 4x6 postcards
• order postcards
• writing postcards
• oversized postcards

WHEN TO HIRE A PRO?

• When creating a series of postcards will be difficult with limited internal resources.
• When understanding the best combination of postcard size, postcard content, and postcard frequency for maximum impact is critical to your marketing budget.
• If you need professional assistance, please complete the Marketing Xperience Request for Marketing Information.

Real World Marketing Tips

1. Postcards have the advantage of communicating the message without the additional step of opening the envelope.  Postcards are easier for the reader to manage during their fast paced business day. Fewer roadblocks increase your chance of getting your message read and your intended response acted upon by the reader.
2. A thought provoking or interesting graphic may have a better chance of getting past the gatekeeper and onto your intended recipient’s desk. (Some of the campaigns completed by Marketing Xperience have been seen posted on cubicles and on the side of file cabinets.  Make it memorable!)
3. 50% of the population responds to the quick read of a postcard, and 50% prefer the details you can provide in a sales letter.  You reach half the population when you print and send a postcard (Vista Print).  Save up to 90% + get FREE Shipping
4. Plan ahead and create a coordinated series of messages.  This makes it more interesting for your intended audience since they are looking forward to the next message.  Marketing Xperience put together a series for a client who was sponsoring an ARCA car. (ARCA Series is a stepping stone to the highest leagues of NASCAR auto racing) We used the “Gentlemen, start your engines” and partial photos of their sponsored car with the last postcard including contest details to attend.  It was very well received.

Postcard Design & Postcard Printing

Our experience using postcards as part of a direct mail campaign have always been positive. Postcards have a reasonable per piece cost to print, lower postage rates, simplicity in preparing the content and fewer stock images to select than a pamphlet.  A well-written  postcard series helps you deliver “Seven Touches” (a touch is defined as a sales letter; sales call; postcard; brochure sent via direct mail, email, or handed out at a tradeshow; or a telephone call ) to potential customers cost effectively.
Postcards are colorful, creative, and require the copywriter to abbreviate the message to get directly to the point.  For the 50% of the population looking for the sales pitch in a short, pre-digested form a postcard is the ideal direct marketing vehicle.