Trade Shows

Participating in a Trade Show can be an excellent means of actively promoting your business. Proper prior planning is essential as it is costly and time-consuming.

Pre-show marketing via direct mail with custom printed invitations, postcards and trade directory advertising will increase your chances of attracting the highest number and highest quality booth visitors. Use your “wish list” to develop the copywriting and the mailing list to supplement the list you will qualify to purchase as part of your trade show participation. 

Tie your booth graphics into the color and content of your corporate literature. If your current theme includes an “energy savings” focus, then direct your graphic artist to emphasize “energy savings” in the booth display graphics. Continue this graphic design look in the trade show ad. The continuity will have the added benefit of reminding your sales representatives or manufacturer representatives what to pitch when a potential customer visits your booth.